Tana Mongeau is an American internet personality and rapper who has amassed a net worth of $4 million. Her biggest platform is her YouTube channel where she has over 5 million subscribers, known for her series of “Storytime” videos. Mongeau has leveraged her initial popularity on YouTube into everything from a music career to a reality show on MTV.
Tana Mongeau was born in Las Vegas, Nevada on June 24, 1998. She grew up in Las Vegas and started her self-titled YouTube channel in 2015. Eventually, the channel grew in popularity, garnering millions of viewers.
Mongeau is best known for her storytime videos, although her inclination toward controversy (“KICKED OUT OF WALMART” being one of her first works) has also contributed to her success. In 2017, she posted that she was under investigation by the FBI after someone hacked into her email and sent bomb threats.
Mongeau’s presence on YouTube gave her the opportunity to branch out to other industries. She released her debut single “Hefner” in 2017, accompanied by an official music video featuring actress Bella Thorne. In the same month, she appeared on the television series Maury. The following year, Mongeau released her second and third singles, “W” and “F**k Up” respectively. She was also featured on two songs on the 2018 album “God Hates Lil Phag”: “Clout 9” and “Four Loko.”
Mongeau’s career hasn’t been without controversy, either. In 2018, she hosted her own convention called TanaCon that was compared to Fyre Fest due to its disastrous outcome. Attendees demanded refunds, which Mongeau provided, and she later released a three-part documentary about the event.
In 2019, Mongeau started starring in the MTV reality series “Tana Turns 21” around the same time she released her fourth solo single and music video, “FaceTime.” As one of the most popular performers on YouTube, Mongeau has garnered several credits on original series on the platform, such as her appearances on four episodes of “Shane and Friends” and her starring role in the murder mystery show “Escape the Night.” The same year, she also starred in the YouTube series “No Filter.”
Mongeau is part of a new generation of celebrities and performers who thrive on controversy. In 2017, she was arrested for underage drinking at Coachella, and days later, she was selling t-shirts featuring her mugshot. According to a Business Insider interview with Mongeau’s talent manager Jordan Worona, the t-shirts generated $40,000 in revenue in just two days. However, the nature of her content causes her to be a “struggling demonetized influencer,” meaning that she doesn’t earn much from YouTube advertising due to the site’s practice of demonetizing videos with controversial or offensive content. Therefore, she has to make up for the difference by selling merchandise and creating sponsored content for brands.
In the summer of 2017 up until February 2019, Mongeau was in a relationship with Bella Thorne. In spring 2019, she began dating fellow YouTuber Jake Paul, and in June, the couple announced their engagement and got married in Las Vegas. However, Mongeau later revealed that the ceremony was not an official one and changed her social media display names back to her original name, Tana Mongeau.
From humble beginnings on YouTube, Tana Mongeau has grown her net worth to $4 million, thanks in part to her controversial approach to content creation. She has leveraged her platform to branch out into other industries, including music and reality TV. Despite her success, she remains a “struggling demonetized influencer,” which reveals the challenges of earning a living from producing unconventional content. Nevertheless, Tana Mongeau’s entrepreneurial and creative spirit embodies the modern and unconventional ways people make their fortunes.